Shanghai Forever Co., Ltd was founded in 1940, and has established a world wide reputation for producing the Forever brand traditional bicycle, children bike, and mountain bike – one of the largest and best established bicycle companies in the world. 

In 1993, the company was listed on the Shanghai Stock Exchange( A & B shares).  

In 2001, the Zhong Lu Group, a pioneering enterprise run by local people gained control of FOREVEROREVER then extended its product scope to encompass green and environmental friendly products.  

Now the company manufactures and distributes healthy and environmentally sound products such as traditional bicycle, mountain bike, folding bicycle, children bike, electric bicycle and their related parts. Additional recreational products include bowling equipment, automatic Mahjong table, and plastic surface materials.  

FOREVER was certified with ISO 9001:2000 quality management system, by BVQI, France. 

The European Authentication Organization granted some exported products, such as  bicycle, electric bicycle and bowling equipment with a CE certification]