Shanghai Forever Co., Ltd was founded in 1940, and has established a world wide reputation for producing the Forever brand traditional bicycle, children bike, and mountain bike – one of the largest and best established bicycle companies in the world.

In 1993, the company was listed on the Shanghai Stock Exchange( A & B shares). 

In 2001, the Zhong Lu Group, a pioneering enterprise run by local people gained control of FOREVER then extended its product scope to encompass green and environmental friendly products.